The relationship of Art to Advertising has an early start. Sir John Everett Millais’s painting of ‘Bubbles’(1885) was sold for £2,200 to help sell bars of soap. In this lecture we will trace how the advertising industry became so successful and in particular why advertising in the UK is often thought of as Art. From posters to the fifteen second television adverts, we explore some of the most successful adverts and unpack the psychological and cultural context behind them. Award winning adverts by Guinness, Silk Cut and Nestle will be subject to a detailed analysis.